From the Horse's mouth
Feedback from people I have worked with
Nathan Hull
Chief Marketing and Strategy Officer - Beat Technology
George is calm, knowledgeable and wise steering hand with a strong business head, a willingness to interrogate and challenge for the greater good and a contacts book to envy. In demand across the international publishing event sector, and having worked on projects and platforms in a selection of markets,
George is always a name you’d put at the helm of your projects. He’s unflappable, makes successes and his warmth and generosity infectious.
Maria Hatzistefanis
Founder & CEO - The Rodial Group
I had the pleasure of working with George when I was filming Dragons’ Den and launching my first book in Greece, at a time when he was Managing Director of JukeBooks.
George is ahead of the curve – commercially sharp, progressive in his thinking, and always willing to back new ideas before they become mainstream. He combines strong business fundamentals with creativity and a genuine can-do attitude.
He listens carefully, understands objectives quickly, and focuses on practical, feasible solutions. Reliable, thoughtful and strategic, he brings both innovation and integrity to everything he does.
I would highly recommend George to any business seeking a progressive, commercially astute leader who combines strategic vision with hands-on execution.
Charalambos Nikiforos
Finance Director - Sony Music Entertainment
I worked with George while I was Finance Director at Antenna Group, collaborating with him at JukeBooks. Startups are tough, but he kept things clear, moved fast, and backed the team. A lot of the credit for JukeBooks becoming the #1 audiobook company in Greece goes to him.
What stands out about George:
- Organized: Turns complexity into a clear, actionable plan and executes it with discipline.
- Flexible: handles problems as they come and stays focused on the goal.
- Sees the whole business and understands the numbers working together was easy.
- Team builder: hires well, gives people room to work, and brings them together.
I’ m glad that, even though we’ve taken different paths, we’ve kept a very good relationship. I’m happy to recommend George, and I hope we get to work together again.
Njål Hansen
Founder and CEO - Beat Technology
I had the pleasure of working closely with George during the launch of JukeBooks, the Greek audiobook service, as CEO of Beat Technology, providing the underlying technology platform. As Managing Director, George played a pivotal role in bringing JukeBooks to life. From day one, we collaborated on everything from market introduction and publisher partnerships to shaping the commercial and operational foundations of the company.
Building a digital service from the ground up is never simple – especially in a developing audiobook market – but George approached every challenge with clarity, determination, and a strong strategic mindset. His deep understanding of the local market, coupled with his commitment to building something meaningful for both publishers and listeners, was instrumental in establishing JukeBooks as a credible and ambitious player in Greece.
It was a true partnership, and I’m proud of what we built together. I would gladly work with George again and can strongly recommend him to anyone looking for a capable, thoughtful, and results-driven leader.
Haris Ioannides
Co-Founder - Limassol International Book Fair
George and I first met through the Limassol International Book Fair, when JukeBooks participated as an exhibitor.
Our collaboration was smooth from the beginning. He is reliable, consistent, and approaches things with a clear way of thinking. Communication was always easy and to the point, and everything on his side was handled properly.
A solid professional and a good person to work with.
Ashton Mucha
Rights Executive - HarperCollins UK
I had the pleasure of working with George in fostering a collaborative partnership between HarperCollins and JukeBooks. I was initially drawn to George’s passion toward the project and dedication to expanding the Greek audiobook market in order to make more authors and a wider range of stories available to Greek readers.
Throughout our collaboration, he demonstrated remarkable adaptability, always accommodating our company’s specific requirements and considering the needs of our heritage authors with professionalism. No challenge ever seemed too great; instead, he approached each with a solutions-oriented mindset and a genuine willingness to collaborate.
What stands out most is his dedication to building meaningful partnerships and enthusiasm toward the publishing industry and the future of audio. He consistently went above and beyond to nurture a strong and lasting working relationship. His friendliness, openness, and proactive communication made the entire experience both productive and enjoyable.
I truly admire his tenacity and drive, and I am happy to recommend George for anyone looking for a passionate, dedicated leader. I do hope we have the opportunity to work together again in the future.
Maryam Sadri
Chief Customer & Marketing Officer - Public Group
George is a very good professional and colleague to work with. He uses creativity, humor and his diverse work background to successfully contribute to the business and help his team and colleagues grow and learn. Apart from this he is patient, inspiring and hard-working. He is self motivated and always able to present creative ideas.
Matt Dimic
Senior Marketing Manager - Pottermore Publishing
I worked with George on the launch of Harry Potter audiobooks in Greek. I was consistently impressed with George and the team he assembled at JukeBooks. It was immediately clear that they were a well-oiled machine with exceptional insight into the market and all experts in their field.
George is brilliant to work with, he quickly got to grips with our processes and worked hard to work collaboratively to achieve our goals. We were confident in his ability to deliver a successful launch and not surprised at all when the launch went enormously well. He’s a great communicator and easily builds rapport, quickly proving to be a valued and trusted partner.
Kelly Dimopoulou
Thessaloniki Book Fair Coordinator - Hellenic Foundation for Books & Culture
I highly recommend George Poutos as a Digital Business Professional particularly for his expertise in the audiobooks and digital content space. He combines strong strategic thinking with deep digital competence, consistently turning complex challenges into practical business solutions.
Beyond his technical and business skills, George is a collaborative leader who inspires teams and delivers results in fast-paced digital environments. A true asset to any organization driving digital transformation.
Raúl Pérez
Director, eBooks and Audiobooks - Grupo Planeta
I have known George for several years through the audiobook and digital publishing ecosystem. I have always considered him one of the most knowledgeable and insightful professionals in the audio space.
George combines a deep understanding of the audiobook market with a sharp strategic perspective on how audio is evolving within the broader publishing industry. His analysis of the sector is always thoughtful, well-informed and grounded in real market dynamics. In an industry that is still defining many of its future models, voices like George’s are especially valuable.
Besides his strategic perspective, George has proven the drive and the ability to build the audiobook category in an underserved market, overcoming the obstacles that such a challenge usually poses. It is always a pleasure exchanging views with him on the future of audio.
Dimitrios Tsatiris
Chief Operating Officer - Spitogatos
Having worked with George Poutos for more than four years, I can say with confidence that he is both a true operator and a sharp strategic leader. George built Jukebooks from the ground up, taking ownership of everything from hands-on audio testing to setting up and negotiating publishing contracts. He combines deep knowledge of the European publishing and audiobook ecosystem with strong marketing instincts and a clear commercial mindset.
What sets George apart is range: he can zoom out to define direction and priorities, then immediately dive into execution and deliver. He leads with clarity, high standards, and genuine accountability, and he consistently elevates the people around him. I’d recommend George without hesitation for any role that requires building, scaling, and leading with both strategy and pace.
Anastasia Braila
Digital Content Editor - Social Media Management
George was the best supervisor I had at Public.gr. A highly skilled professional with deep marketing/e-Commerce knowledge. Hard working, with humor and easy to work with. I’m very happy that I was able to work with him in the past, taught me so much, helped me advance my creativity and online marketing skills. Always able to fix any kind of issue on the spot and always in a creative way. I became a better professional because I was on his web-team and for that I thank him!
Jasmine Turley
Senior Production Manager - Pottermore Publishing
I collaborated with George during the development, production and launch of the Harry Potter audiobooks in Greek. His support, vision and professionalism during this period was exemplary, and his passion for both the series and the audiobook market shone through in every interaction. He steered his team and the project from his side through with confident leadership and was a trusted partner in this project.
Juliana Rueda
Founder and CEO - Miutbooks & EARS
I have known George for several years, and the impact he has had on the evolution of the Greek audiobook market has been remarkable. He successfully launched and established a new way of working that simply didn’t exist in the country before, building an impressive, high-quality catalogue in a very short time. He truly understands the business and is clearly passionate about audio.
Greg Miall
Co-Founder and CEO - Gaggl
George and I set up Jukebooks together, from even before it was an idea. The genesis came when we met for something else, and our conversation drifted on to books and whether there was an opportunity there. He convinced me that there was, and together we took the business from a blank sheet of paper to become the leading audiobooks business in Greece.
Along the way we had to solve all the basic puzzles, from what tech to use (in-house, outsourced build, third party) to convincing book publishers that audiobooks would be a thing in Greece and that they should work with us to make that happen, to how to record audiobooks, to finding the team and narrators.
George has five key qualities that are worth highlighting:
- High standards. George has a high bar on quality work. This has led to a 4.6 star app, very high quality recordings and excellent marketing campaigns. The implementation has been tremendously strong, this is very much down to George.
- Takes feedback well. Despite having strong views, important in my opinion, he also takes feedback very well. He adjusts his style when needed and I saw a real progression in his skill-set and leadership in the time we worked together. Bravo George!
- Incredible determination and hard work. Setting up a new business is never easy, and George ran through walls to make things happen. A small example that made a real difference for me – we needed to find an office. George found a cheap and run down space in the right area, then supervised totally redoing it, making it perhaps the best office in Antenna. Little touches like the murals on the walls did not cost much but made a real difference.
- Strong relationships. We built the whole business over zoom and mobile phones, during the pandemic, with local Greek book publishers, all of whom are quite relationship-driven. I don’t speak Greek and was in London. This meant George was constantly back channelling, talking to them, getting them over the line, eventually signing 10 of the 12 leading publishers in the country. Much of this was down to George’s ability to build and maintain quality relationships.
- Hires well. George hires well and has built a very strong team at Jukebooks. This is perhaps the most important aspect of building a business. He was prepared to look in alternate fields and skill sets, with strong leaders across all of the key functions, typically overlooked in their previous employers or coming from different fields.
Thank you George, setting up Jukebooks and being part of your success in the first 18 months was a fantastic experience and I am glad to have played a part in your success.
George Anastasiadis
Co-Owner and Managing Partner
I worked with George a long time ago but I still remember his effectiveness, his persistence for creativity, his integrity and overall his great human qualities. I’d surely recommend him for any marketing task.
Radu Nicolau
General Manager - AudioTribe.ro
I had the opportunity to collaborate with George during his venture with Jukebooks and I found a solid business partner, advisor and an overall great professional.
His experience is of great value and we were able to generate great ideas, strategy and plans to facilitate growth and expansion in our businesses.
Christine Mavromichalis
Head of Human Resources & Legal, Non-Executive Board Member - NAVIMAR
George is a skilled communicator, easygoing, excellent professional to work with, with strong problem-solving attitude and forward thinking for the sake of the business, definately a good marketeer, would love to co-operate again in the future!