George Poutos
Strategic Consultant

Hello and welcome to my page!

I am an International Business Consultant and Board-Level Advisor, helping organisations and busineses of all sizes to deliver value through business development, digital transformation, and growth strategy.

Background

With over 20 years of experience building, scaling, and transforming digital initiatives, my career has spanned some of the more formative chapters of Greece’s digital evolution — across eCommerce, eBanking, and digital publishing, with a background that also touches on Marketing and Advertising.

Some of my work includes well-recognised milestones in Greek digital history: pioneering advanced eBanking at Eurobank as early as 2000, and building Public.gr into one of the most visited eCommerce destinations in Greece by 2010. Later, as Deputy Director of eCommerce at Cosmote, I successfully transformed both Cosmote.gr and Germanos.gr into market-leading eCommerce operations, and led CosmoteBooks — an eBooks startup initiative in digital publishing.

Most recently, I co-founded JukeBooks — a startup that became the category-defining audiobook service in Greece. Starting from scratch, in a market that was yet to be established in Greece, I built the product, the team, and the catalogue, establishing JukeBooks as the definitive reference point for Greek audiobooks.

I studied in London, where I completed Bachelor degrees in Economics and Computing & Information Systems, and a Masters in Decision Sciences. Outside of work, I’m a husband and father of two boys.

Areas of Expertise

Where experience meets execution

P&L Management & Operational Excellence

Owning the numbers, optimising processes, and making the hard calls that turn potential into profit.

Growth Strategy & Business Development

Identifying opportunities, building the roadmap, and driving revenue — from zero to scale.

Digital & AI Transformation

Modernising operations, channels, and customer experiences with an intelligent approach to technology and AI adoption.

Go-To-Market Planning & Execution

From strategy to launch — product positioning, pricing, distribution, and the marketing engine to drive it.

Brand & Marketing Strategy

Full-spectrum marketing leadership: ATL, digital, performance, content, and social — integrated and accountable.

Team Building & Organisational Design

Structuring teams, developing talent, and creating the culture and processes that sustain high performance.

Digital Publishing

Deep specialist expertise in eBooks and audiobooks — content acquisition, production, distribution, and market development.

PR & Strategic Networking

Building visibility through media relations, event curation, and high-value connections — from summit design to panel orchestration.

Speaking & Workshops

Available for speaking engagements, panel discussions, workshops, and academic seminars on digital business, entrepreneurship, and AI.

How I Can Help

Creative solutions to every challenge

I have spent over two decades building businesses from the ground up, turning around underperforming operations, and leading teams through complex transformations. I bring this breadth of experience to every engagement — whether as a strategic advisor helping you see the bigger picture, or as a hands-on project leader who rolls up his sleeves and delivers results alongside your team.

I work with organisations of all sizes: startups finding their footing, established businesses seeking their next phase of growth, and larger corporations navigating digital transformation or operational change. My engagements are flexible — I can consult on strategy, lead and execute a specific project from start to finish, or advise at board level on long-term direction.

Stepping in at any stage of your business journey:

Inception

→

Planning

→

Launch

→

Go-To-Market

→

Brand & Marketing

→

Growth

→

Optimisation

→

Innovation

Feedback

Extracts from my testimonials

I would highly recommend George to any business seeking a progressive, commercially astute leader who combines strategic vision with hands-on execution.

Maria Hatzistefani
The Rodial Group

George is always a name you’d put at the helm of your projects.

Nathan Hull
Beat Technology

What sets George apart is range: he can zoom out to define direction and priorities, then immediately dive into execution and deliver.

Dimitris Tsatiris
Spitogatos

George is a collaborative leader who inspires teams and delivers results in fast-paced digital environments. A true asset to any organization driving digital transformation.

Kelly Dimopoulou
Hellenic Foundation for Books & Culture

He steered his team and the project from his side through with confident leadership and was a trusted partner…

Jasmire Turley
Pottermore Publishing

I strongly recommend him to anyone looking for a capable, thoughtful, and results-driven leader.