About me
A versatile Business pioneer with over 20 years experience in building, scaling, and transforming some of the most influential initiatives that shaped the Greek landscape in areas such as digital publishing, eCommerce, eBanking but also substantial experience in the fields of Marketing and Advertising.
Experience Highlights
2021-2025
JukeBooks
Greek Audiobooks Startup
co-founder & managing director
Passionate about shaping the future of audiobooks in Greece, I co-launched JukeBooks starting from the ground up — transforming an idea into the country’s leading audiobook platform. From securing top-tier local and international content and building a high-efficiency production unit to leading a dynamic team and driving market awareness, I thrive on making bold ideas a reality.
Key Highlights
Content & Partnerships: Achieved a milestone in Greek audio publishing by securing exclusive audiobook rights to the Harry Potter series. Also obtained rights for global bestsellers like Dune and Cloud Atlas and partnered with 30+ leading Greek publishers.
Production Innovation: Built an audiobook production unit that delivers high-quality titles faster and more cost-effectively than any competitor, producing 700+ audiobooks in Year 1, including Greece’s first AI-narrated audiobook.
Distribution & User Experience: Launched a high-performance audiobook platform with a 4.8-star-rated app, offering seamless playback, curated recommendations, and an intuitive user interface.
Marketing & Growth: Led a 360° marketing strategy that achieved 41% market awareness in 8 months. As part of Antenna Group, strategically leveraged the parent company’s media assets to amplify reach and engagement. Secured 10K active listeners and over 1M listening hours.
Market Leadership: Defined the Greek audiobook market—JukeBooks is searched 4x more than “audiobooks” or any competitor. Honored to be recognized as a speaker at major international book fairs and to contribute to shaping the future of the audiobook industry in Greece.
2016-2018
COSMOTE
Telecommunications
Deputy Director of e-Commerce
Led digital transformation, scaling eCommerce operations and driving revenue growth.
- Increased digital transactions from 1.8% to 11%, leading Cosmote’s eCommerce expansion.
- Launched Germanos.gr, generating €80M+ in revenue in its first year.
- Built a performance marketing department, optimizing a €4M annual budget.
- Spearheaded digital product development, enhancing UX and customer engagement.
- Won 7 e-Volution Awards (2016) & 5 e-Volution Awards (2018) for digital excellence.
2014-2016
COSMOTE
Telecommunications
Head of Cosmotebooks.gr
Managed Cosmotebooks.gr, Greece’s #1 eBook provider and largest online bookstore (2.5M+ titles).
- Developed eCommerce operations, integrating seamless purchase and reading experiences.
- Introduced click-and-collect services across 350+ locations, expanding fulfillment options.
- Led digital marketing initiatives, driving customer acquisition and engagement.
Head of Online Services & 11188.gr Proposition
Led the digital transformation of 11888, transitioning from a telephone-based service to a fully digital platform with a new revenue model.
- Expanded online directory services, increasing user engagement and monetization.
- Developed new digital revenue streams, optimizing online business models.
2010-2012
Public
Tech and Culture Retail
Digital Division Manager
Built and scaled Public.gr, establishing it as a benchmark for Greek eCommerce excellence.
- P&L Management: Oversaw business strategy, sales, and profitability for the digital division.
- eCommerce Growth: Grew online revenue from €0 to €4.3M within two years.
- Digital Marketing: Managed Google Search advertising and SEO, improving conversion rates.
- Process Automation: Streamlined operations, increasing daily order capacity from 50 to 2,500.
- Social Media: Grew Facebook followers from 8K to 80K in 6 months, making it one of the top 5 most-followed Greek brand pages.
2004-2007
Leo Burnett
Advertising Agency
Group Account Director
Led brand strategy, communication, and media planning for major international clients, including Kellogg’s, P&G, Samsung, and Ferrero.
- Marketing Strategy: Formulated and executed ATL, BTL, PR, and media plans.
- Campaign Execution: Supervised 25+ TV commercials, radio, print, and digital campaigns.
- Business Growth: Led new business pitches, winning key accounts and driving revenue.
2000-2004
Eurobank
Banking Institution
New Technologies Marketing Manager
Led eBanking, mBanking, and eCommerce marketing, driving digital adoption.
- Digital Marketing: Managed interactive advertising for the Eurobank Group, optimizing campaigns.
- Product Development: Designed training programs for eBanking and mBanking sales teams.
- Launched Open24.gr, driving early adoption of e-Commerce.
- Developed digital advertising strategy, optimizing customer acquisition.
- Assisted in setting up new online banking operations.